Allard Wilson Hairdressing is an independent boutique hair salon with an elegant charm.
Strategically rebranding a progressive and ambitious salon by conducting stakeholder research before articulating a unique brand positioning strategy, which inspired the core foundations for the new brand identity. An understated monogram and monotone colour palette was to designed to reflect the simplicity and clarity of the services provided. The new identity works across many communication channels and brand touchpoints.
Services: brand strategy / brand identity / logo design / signage / stationery / marketing collateral / website
“Starting with research and brand positioning, the brand identity was designed for the application to a host of unique project deliverables. It was important to create an identity that would stand out, as well as stand the test of time.”
Richard Evans - Creative Director