Dino’s Pizzaria is an independent family run business with a reputation for crafting artisan wood-fired pizza, made from the finest natural ingredients. A refreshed identity would refocus their positioning against the many national chain restaurants, and aid the brand’s growth whilst retaining its independent charm.
The design is uncluttered, simple and honest; from the new logo through to the presentation of the menu and all other brand touchpoints. Playful geometric graphic patterns and uppercase typography echo the vintage Italian style from the 1950’s, which is in keeping with their Welsh Italian heritage. A colour palette of rosso red was chosen for the identity and applied throughout the brand.
Services: brand strategy / brand identity / logo design / signage / livery / marketing collateral / apparel / web
“Richard totally understood what we wanted as a client, and more importantly, understood the brand and how to add value to our marketing. We are absolutely delighted with the results and have had excellent feedback.”
Dino - Proprietor