I have over 20 years’ experience working with diverse clients including national organisations, SMEs, entrepreneurs, charities and new start-ups. I create powerful brand identities that are beautifully simple solutions to business challenges by harnessing research, strategy, identity, implementation and management.

I value collaboration with clients to co-create the brand they want to be. I apply clarity of thought and simplicity of design, to create brand identities that stand out from the crowd. My solutions are carefully designed to engage customers new and old, and to work across every brand touchpoint.

In a world where brand matters, I deliver the creative, commercial, human ideas and solutions that help businesses grow and build long-term brand value.